How to Differentiate Yourself By Using Letterboards (ditch your sold sign!) | thechelseapetersen.com

You already know how much we love splashing creativity all over any and all real estate marketing which is why we’re handing over our arsenal of letterboard quotes for you to curate and snap for the gram asap!

Letterboards are like the cherry on top of photo props for your social media platforms.

(Spoiler alert: may attract new clients & referrals)

When to use:

Closing day: level up your client experience by using a letterboard to celebrate your buyers (pro tip – offer to take pics of them holding it in front of their new house)!

Accepted offers: (you holding the sign, your clients holding the sign, the sign in front of your listing or in a room inside your listing)

Client stories: Cross out the “just sold” and “accepted offer in 24 hours” posts – show up powerfully by telling the steps you took to get your clients results!

Promoting a marketing campaign on social media: want to ramp up your database growth? Run a marketing campaign on social media promoting a free resource that would be of interest to someone thinking about starting the buying or selling process. Take fun photos with the title of the marketing campaign or other headlines associated with it to post on social (you’ll get some ideas in the examples below)!

-Your favorite quote or slogan in your office
-YOUR slogan or biz name
-Highlighting upcoming themed social media content you have planned


What should your letterboard say?

Buyer style letterboards:
We said yes to the address
Homeowner’s club est. year (or last name)
New house who dis?
Back to HOME School
First time virtual buyer bootcamp
YAY we’re home!
Welcome Home
We bought a house
FALL in love with your home
Feels good to be home

Realtor style:
Pumpkin spice and real estate advice
Home organizing and sanitizing
Let’s talk real estate
For the love of real estate
Saturday’s are for showings
Finance Friday
Market Update Monday
Your weekly video series title (YouTube channel, IGTV, Facebook Live Show)
First time buyer Friday
Selling September (or another month or your city name)
Happy House-iversary

Seller style:
Home Seller Bootcamp
I like big lots and I cannot lie
The “fill in the blank with your name or slogan” method
Showings that sell
Ready, set, for sale
The exact steps we took to get an Accepted Offer

Favorite letterboards:

Perfect to stick in a closing basket while also saying “welcome home”!
https://www.target.com/p/letterboard-set-with-letters-black-project-62-8482/-/A-52754312

Your *everyday letterboard*12″x 12″ Letterboard – Room Essentials™ : Target

Try it in a new color!
https://www.target.com/p/pearhead-10-34-x-10-34-letterboard-set-light-gray/-/A-76822436

The High Quality Letterboard (in a trending color)
https://www.letterfolk.com/products/the-poet-grey-letter-board

White & Bright
https://www.letterfolk.com/products/the-poet-white

Photoshoot ready
https://www.letterfolk.com/products/the-mini-oak

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