It’s the first episode of the New Year! So of course, I’m sharing my marketing predictions for 2024.
But before we get into all of that, I want to remind you – it’s not important what the trends are.
The most important thing is taking action for your business.
For example, my podcasting setup is far from luxurious. In fact, when I sat down to record this episode, I was sitting on the floor of my bedroom with my mic and Stanley cup sitting on the bench at the end of our unmade bed.
I didn’t let my lack of a podcasting space prevent me from showing up. I just did it anyway!
If you’re always waiting for the perfect moment to take action, or always looking for new trends and chasing the newest, shiniest thing – don’t!
Don’t drop everything you’re doing to implement what I mention in the episode. The most important thing is that you take the action to move the needle in your business. And focus on doing what allows you to show up consistently.
MY MARKETING PREDICTIONS FOR 2024
2024 has me excited because it feels like we’re going back to the basics. A major focus will be on differentiating yourself from the rest of the noise on Instagram.
Less trends, hacks, and how to’s. And more connections, personality and relationships. With that, here are my 8 marketing predictions for 2024!
- Personal branding
- Strategic consistency
- Marketing that feels more like an experience
- Connections > trends
- Storytelling platforms
- Authentic video marketing
- Leveraging other platforms
- Leaning on artificial intelligence
Listen to the full episode for specific examples and to hear me elaborate on each prediction.
THINGS WE MENTION IN THE SHOW
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