How Modern Agents Sell More Houses Using Instagram Part 1

IN THIS BLOG POST: 

🏡 How Modern Agents Sell More Houses Part 1 – Master the 3 C’s of Modern Agent Success FIRST, before upping the intensity

🧠 I’m dissecting the 3 C’s of the Modern Agent Mindset (the make or break marketing shifts you might need to make)

🧃 If you missed the first email about creating content for your dream clients, CLICK HERE to read it

I’m going to tell you a secret…

I have always wanted to start a garden.

Part of that *stems* from Meryl Streep in It’s Complicated (one of my all time favorite movies) in her sun hat picking the juiciest looking tomatoes 🍅

Can’t you just picture me walking out into my backyard, basket (& glass of Sauvignon Blanc) in hand, ready to fill it with the most colorful flowers, herbs, and vegetables? 

But what’s held me back from starting, is the thought of starting… 

It’s so overwhelming! 

During a recent cousin playdate, I told my sister in law about my gardening aspirations and asked her to teach me everything she knows

 (she always has fresh cut flowers from her garden on her table). 

I was fully prepared to whip out my Notes app and take detailed notes about the types of plants, tools I would need, how to treat the soil, etc.

Instead, this is what she told me…

“Just dig an inch or two into the ground, make it a square and throw your seeds in.”

At the confused look on my face, she elaborated… 

“If I told you everything you need to know to start a massive flower garden, you would be so overwhelmed and you would never start it.

But if you just toss your seeds in and you watch them grow, in six weeks you’re going to have the flowers for your table, which is what you wanted!” 🌼

🤯🤯🤯

And I laughed because it seems so ridiculous. But she’s right! 

Not just about the approach to getting into gardening, but when it comes to starting anything new (like marketing your biz like a Modern Agent to sell more houses)

You can get into the nitty gritty and focus on the minute details until you’re blue in the face.

📣 But the most important thing is just starting! 📣

That’s why I love this quote from James Clear so much…

“Consistency before intensity. Start small and become the kind of person who shows up every day. Build a new identity. Then increase the intensity.” 🔑

Honestly, that quote is like the magic key to unlocking everything you needed to know about marketing your business.

And the same is true for social media. 

When you approach it with the goal of, “I’m going to be consistent”, instead of, “I’m going to be perfect” – that’s when you’ll see the results.

That’s not to say, there’s nothing else that goes into it. Like a beautiful garden, it takes pruning, watering, and nurturing.

But the difference between Modern Agents who get results and the rest, is that they master the 3 C’s FIRST before upping the intensity. 

The 3 C’s of the Modern Agent Mindset

C: COMMITMENT 

The Modern Agent mindset starts off with a reality check. 

You have to take a step back and look at the results you want (& then decide what you can realistically commit to, to make it happen!)

How much time can you commit per week (and how much time do you WANT TO commit per week). Start there. Start small!

C: CONSISTENCY 

Want to get results in the gym? You have to be consistent.

Want to get results in your marketing? You have to be consistent!

But like I said earlier, consistency doesn’t mean jumping in head first and getting overwhelmed to the point where you feel like you can’t move forward. 

It’s about starting small. Getting consistent. THEN increasing your intensity.  

For example, if your goal were to become a marathon runner. You wouldn’t just show up on race day and give it your best shot. 

You’d train, but start small! 

First, by going on regular walks. Then increase your pace from walking to a jog. 

Next, you’d hire a trainer to learn new exercises to aid in your efforts. 

Finally, you’d update your diet to match your new identity as a runner. 

And if your goal is to sell more houses using social media, you’d start small too. Like…

✅ Posting to stories 5 days per week. 

✅ Commenting on 3 local peoples’ posts per week. 

✅ Responding to 3 local peoples’ stories per week. 

Then once, you’ve got a handle on that – you increase the intensity! 

C: CLARITY

Modern Agents who see results, have clarity around who they’re talking to. 

They’re not distracted by…

Trends

Vanity metrics

Their number of followers

And they don’t need to be, because they know who they’re trying to attract and what those people want to see! 

Here are some questions you can ask yourself (journal prompt style) to get this level of clarity too! 

Think of your favorite past clients. What do they have in common? 

-What neighborhoods would they want to see more of? 

-What local events would they be interested in? 

-What are they looking for in their homes? 

My first email talked about this even more AND shared 3 templates you can use to get started. You can access that email here if you missed it!

I’ll be back tomorrow with part 2 of How Modern Agents Sell More Houses: 3 things that help Modern Agents sell more houses.

Cheers!

Chelsea

PS: You’re getting this email because you want the new identity of an agent who… ⬇️

– sells more houses

– stands out as a local expert (and friend)

– markets their business in a MODERN way

– builds a business around their lifestyle (not the other way around)

And, you’re in luck! 

The doors to Modern Agent Social Club officially opened today! 

Modern Agent Social Club isn’t a content membership, it’s a MARKETING membership.

We give you all the templates you need to pop in your personality and speak to your ideal client so your content WORKS.

The caption templates, graphic templates, email templates, reel prompts, and a weekly private podcast to go with it so you have me in your ears (literally) helping you show up on social media every single week. 

We are your copywriter, graphic designer, marketing strategist, photographer, social media coach, and community of modern agents all in one!

And we’d love to have you join us IF you want to make marketing your business easier, more fun and super effective!