The Signature Content Recipe for Modern Real Estate Agents

HERE’S WHAT’S IN THIS BLOG:

🍸 Modern Agent Social Club’s signature content recipe for real estate agents (save it and use for every piece of content you create)

🎥 Reel Prompt that combines all of the ingredients (that you can customize and use right now)!

🍟 What you don’t need to get results using Instagram

🧃Free content inspo/ideas/templates you might be missing every week!

I’m the person who wants a “themed drink” for every party 🇺🇸

(even though I usually end up grabbing a bottle of cold sauvy b from the fridge and pour myself a glass of that instead)

But a good menu always needs a signature cocktail 🍸

Here’s my menu for tomorrow: 

Think perfectly grilled hamburgers (crispy on the outside, juicy on the inside), fluffy deviled eggs, sausages wrapped in buttery, flaky pastry, baked to golden perfection (aka pigs in a blanket), refreshing slices of ripe watermelon, grandma’s baked beans and last but not least, freshly shucked sweet corn. 

See, it definitely needs a signature drink as well, right? (I’ve decided on spicy watermelon margaritas!) 🍉

I love a good menu

I love pairing it with a signature cocktail

I love pulling tried and true recipes from Grandma’s recipe box

I love bringing it all together for people to enjoy

Which is why I’m sharing Modern Agent Social Club’s signature content recipe for real estate agents 🧊🌿🍹 

(a timeless recipe that will still turn out perfectly even when I’m a grandma someday) 👵🏻 

Think: The ingredients required to show up on Instagram in a way that will actually grow your business.

It’s about cutting the fluff (no one wants a pre-packaged cheese tray🧀) and getting down to what works, what people love, with a recipe you can follow over and over again!

So let me share OUR SIGNATURE CONTENT RECIPE!

-1 PART LOCATION

-1 PART REAL ESTATE

-A SPLASH OF PERSONALITY (and / or ideal client)

-Garnish with a strategic call to action

If you can weave all 4 of these <or even JUST 1> into every piece of content you create, your content will become so much more effective. 💃

Scrolling on Instagram for just 5 minutes will have you thinking A LOT of things and I want to tell you what you DON’T NEED so you can block out all of that noise:

-You don’t need 90,000 followers

-You don’t need to go viral to see results

-You don’t need to jump on every trend

-You don’t need to share how much $ you make to “look successful” (I’ll dive into this at another time but it’s gross, don’t do it).

You just need content that resonates and helps you connect with your ideal follower (& future client). 

A referral based real estate business is rooted in relationships 🤝

Relationships are rooted in connection 🍷

Connection is rooted in shared interests, things we can relate to 🍕

So your focus should be on connecting 🙂 

Let me walk you through an example piece of content that includes the perfect content cocktail ingredients so you can see how easy this is!

*DISCLAIMER: This is for agents who want to grow LOCALLY, stand out in their market and stay top of mind with their community <not for agents attracting other agents>

POST FORMAT: REEL

POST GOAL: Connect with and attract local and ideal followers (while reminding people you sell real estate)

TEXT ON REEL: ISO (in search of) the *girls/girlies/ladies/fellow mamas* who love their iced coffee, are obsessed with *city name* life, local real estate updates and all things home. 

*Everything in italics is obviously customizable* (this is how A LOT of our content at Modern Agent Social Club is)

ADDITIONAL TEXT: Read the caption for the best way to stay in the loop on *city name* as a local mama

CAPTION: Invite them to join your email list where you share about local events, real estate updates, and all things home (now you just turned a piece of content into email subscribers you can stay in front of 1-1, every week without worrying about an algorithm).

ALTERNATE TEXT OPTION (this one is more real estate driven): 👇

ISO fellow mamas who love *their Summer Rose´*, are obsessed with *city name life* and ready for a home that *makes them think “I can’t believe I get to live here” every time they walk in the door”* 

ADDITIONAL TEXT: Read the caption if you want to love where you live this much!

CAPTION: Include a call to action to start their home search in xyz city

I made you this graphic to save to your phone so you can start creating way better content 😊

BINGE WORTHY SIP LIST:

😎 How to keep social media simple this summer (& keep growing) listen to the episode here

 📚 Perfect Summer read that I LOVED so much  (favorite author hands down)!

👀 I’ve been sharing trending content ideas & fun prompts in our Instagram stories every week, so consider this your reminder to add “watch Modern Agent Social Club’s stories” to your daily scroll! *worth the watch!

Check out our Content Story Highlight to catch some of the good stuff you might have missed! 

🏡 Watch this Modern Agent’s reel created from this week’s member game plan (released every Monday with the private podcast) that of course uses the signature recipe 

PS: Incase you’re new(er) around here, we do real estate marketing differently at Modern Agent Social Club 🦩

The difference? Personal branding in your marketing + plug and play content created with our signature recipe to make it easy for you to implement.

Our goal isn’t for you to get 90K followers or to go viral (unless you have a good reason for that goal).

Our goal is for you to stand out in your community, build a local following of ideal followers and future clients and become the go to agent for the clients you would LOVE to work with.

It’s not about finding *right now* business but instead building a community of local followers on Instagram who can’t wait to work with you LONG BEFORE they need to buy or sell

And ultimately, create a pipeline of consistent clients & referrals (so you can say goodbye to icky marketing tactics, cold leads that don’t respect you and inconsistent business)!

Modern Agent Social Club gives you a marketing plan that aligns with your life 🧡

And the doors are opening 7/15-7/24/24

Get on the waitlist here for early access and VIP bonuses coming next week!