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Some of the most binge-worthy Reels & TikToks are the ones of people doing the most mundane things.
Like Emily Mariko prepping veggies, Kaylie Stewart’s “day in the life”, Sophia Richie’s “GRWM”, or this “Sunday reset” style content.
Even though they’re filming and sharing things we all do, they’ve romanticized their lives with music, lit candles, and satisfying filters and transitions to keep us glued!
But what else is it about that type of content that makes it so binge-worthy?
It shows us THE LIFESTYLE. Which makes it relatable!
And it’s exactly what the real estate industry is missing.
We get so focused on selling houses & highlighting the data, that we forget to include the lifestyle our clients could live (if they bought / sold / flipped the house).
“It’s a 2 bed / 2.5 bath with a primary right off the kitchen on 1.5 acres.”
And, what else?
You’re not just selling houses, you’re selling the lifestyle your client will have when they live there.
In this episode of the Marketing Bar podcast, I’m spilling my ideas to help you infuse lifestyle marketing into your content strategy. Plus I’m sharing 3 types of lifestyle reels that you should make on repeat (+ giving you dozens of content ideas to help get you started.)
3 REELS TO MAKE ON REPEAT (AKA: 3 types of lifestyle content to infuse into your strategy!)
- Lifestyle of Your Listing or Your Home
- The Lifestyle of Working With You
- The Lifestyle of Where You Live
Press play on the episode to dive into adding lifestyle marketing into your strategy (& jot down your favorite ideas from the episode.)
Be sure to tag us in your IG reels (@marketingbarpodcast) so we can see what you put into action!
THINGS I MENTION IN THE SHOW
IG post about the Modern Agent Lifestyle
