This is a special episode, for two reasons!

One – we made it to double digits (it’s our 10th episode of Marketing Bar podcast – woot woot!)

Two – it’s the first episode I’m recording in our new house! (AKA – the new MB HQ)

For such a special episode, I had to deliver something that I knew you’d love (and something that’s near and dear to my heart). 

So I’m pouring up a glass of real estate and sharing 7 ways to leverage your listing to grow your local following.

It’s all about finding the value in what you’re already doing and leveraging it to share with your local community. 

If you’re listening in the car – press pause and wait to listen until you can take notes! (Trust me, you’re going to want to write all of these content ideas down.)

Not only am I giving you content ideas for your listing, but I’m explaining how to tell a story rather than relying on worn out Just Listed / Just Sold posts and diving into strategies that will prove your expertise to your current clients and make other locals interested in your real estate journey. 

This episode is what you wish you would have learned in real estate school. And it’s not your mother’s marketing strategy! 

Since marketing is such a vital piece of your job as an agent, you better have some strategies (beyond putting your listing on the MLS and putting a sign in the yard). And that’s what today’s episode is all about! 

(Since you’re here, you already have some *secret weapon* strategies under your belt.)

But, what if you could leverage your current listings to grow your following? After listening, you’ll be able to do just that! 

7 Ways to Leverage your listing to grow your local following: 

  1. Use your listing description as a jumping off point for your content. 
  2. Focus on the staging.
  3. Don’t forget organic photos. 
  4. Leverage video content.
  5. Pop culture infusion. 
  6. Gamify your listing.
  7. Market the top 10 list.

Listen to the full episode to hear me unpack each strategy and to steal the dozens of content ideas I spill! 

**This episode pairs well with episode 4**

Things I mention in the show: 

The IG Bio that spoke to my soul – Tori Sprankel

Shannon Milligan – Example listing video

PS: If you want to hear about our moving experience DM me! But until then here’s a BTS look at what life looks like at the new house right now.